Ben & Jerry's founder launches political activism site

WASHINGTON: Famed ice-cream maker Ben Cohen has entered the world of internet political activism with a website called True Majority, and his efforts to promote the new venture bear the distinctively eccentric Ben & Jerry's signature.

WASHINGTON: Famed ice-cream maker Ben Cohen has entered the world of internet political activism with a website called True Majority, and his efforts to promote the new venture bear the distinctively eccentric Ben & Jerry's signature.

The free site operates on the principle that millions of citizens feel strongly about the same issues, but lack the time to take action to support them. True Majority users, who agree on 10 basic principles, are periodically sent e-mails that give them the opportunity to send a fax to their congressmen with a single click.

Those principals include championing human rights, ending American dependence on oil, renouncing the militarization of space, and getting the money out of politics.

"There are at least 50 million people who agree with us about these principles, Cohen told PRWeek, "but in the age before the internet, if you were concerned as an individual, it was impossible for you to be involved. True Majority takes advantage of the political potential of the internet."

Traveling around the country this summer in support of the new venture is a parade consisting of four wildly decorated vehicles, each representing one of the 10 principles. One is a giant piggy bank representing the Pentagon's budget, followed by two tiny pigs representing America's financial commitment to world hunger and education, respectively. Another is a giant America shaking hands with a giant globe.

True Majority is also sending out entertaining e-mails in hopes of starting a viral e-mail campaign, as well as sponsoring a recently completed festival that toured with jam band The String Cheese Incident.

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