NEW YORK: IR and PR firm KCSA has formed a new public affairs group to be headed by Ronn Torossian. Torossian joins KCSA from The MWW Group, where he was VP of the media relations and corporate communications group for the firm's New York City office.
Current KCSA public affairs clients include The Zionist Organization of America and Israel's Ben-Gurion University of the Negev.
Torossian has been in the public affairs spotlight as former spokesman for Israel's Likud Party. His political experience will help him grow KCSA's public affairs practice, he said.
"My experience in public affairs makes me qualified for this position," said Torossian. "During my time with the Likud Party, I was quoted in many of the world's leading media outlets, and also worked as a political consultant to the party."