PR industry kicks off 'One Day's Pay' in memory of 9 11

IRVINE, CA: The PR profession is promoting an annual day of voluntary service on September 11 to mark the anniversary of the terrorist attacks and to honor Mark Bingham, the PR executive who died on United Airlines Flight 93.

IRVINE, CA: The PR profession is promoting an annual day of voluntary service on September 11 to mark the anniversary of the terrorist attacks and to honor Mark Bingham, the PR executive who died on United Airlines Flight 93.

Called "One Day's Pay, the effort seeks to have 100,000 people this year (and a million in 2003) engage in community service or donate a day's salary.

David Paine, president of Irvine, CA-based PainePR and director of One Day's Pay, said the goal this year is to get the project off the ground - focusing on the PR profession - and then to be more aggressive next year.

The ultimate goal is for a national day of community service.

The nonprofit organization has a website (www.onedayspay. org) where people can submit their pledges. Paine emphasized that the group does not share this information with anyone or forward it to charities. One Day's Pay does not solicit money itself.

"People can decide what they want to do, Paine said. "It's not necessarily giving a day's pay. It could be assisting a homebound person by getting groceries."

The website has information for all those wanting to get involved. Those interested can also call (949) 809-6878.

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