ILO hires nVision for international campaign pushing labor rights

NEW YORK: New York communications agency nVision will create a multifaceted campaign for the International Labor Organization (ILO) to promote labor rights around the world.

NEW YORK: New York communications agency nVision will create a multifaceted campaign for the International Labor Organization (ILO) to promote labor rights around the world.

In addition to media work, the campaign will include television, radio, and print PSAs, a 60-minute broadcast documentary, and the development of two websites. NVision works heavily in production, but also does media relations.

Kevin Cassidy, the ILO's Geneva-based communications manager for the campaign, said the effort will employ the "Work in Freedom tagline the ILO has been using. The effort will highlight facts such as that one child in every six in the world is engaged in child labor.

Cassidy would not disclose how much will be spent on the campaign, though he said the bulk of the funding is coming from the US Department of Labor.

The campaign focuses on the four principles of the ILO's Declaration on Fundamental Principles and Rights at Work: abolition of child labor, elimination of forced labor, eradication of bias in employment, and guaranteeing the right of collective bargaining. It is aimed at government and business leaders and the general public primarily in Europe, the US, and some Caribbean and African nations.

Cassidy said that although all ILO member countries have adopted the declaration, "that doesn't mean it's respected or promoted."

Paul Froehlich, executive producer at nVision, said three nVision media relations specialists would target news magazines, financial and business publications, and specialty titles such as women's and in-flight magazines.

Cassidy said that the ILO approached four agencies for the project, but he declined to name them.

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