CAREERS: My Big Break

I had never considered PR as a potential career until after I interned one summer at KOLO, the ABC affiliate in Reno, NV. While I enjoyed learning the ins and outs of a newsroom and TV station, and got to know the GM, Chuck Alvey, I realized that broadcast journalism was not for me.

I had never considered PR as a potential career until after I interned one summer at KOLO, the ABC affiliate in Reno, NV. While I enjoyed learning the ins and outs of a newsroom and TV station, and got to know the GM, Chuck Alvey, I realized that broadcast journalism was not for me.

I took a great PR course before graduating, and interned at a local PR firm. My first job out of college was for the Reno-Sparks Chamber of Commerce, coordinating special events, including an annual luncheon for managers to recognize their support staff. It was there that I ran into Alvey again, and he encouraged me to apply for a job at the station with the community relations and marketing departments. I drove to the station that afternoon, applied for the position, and got it. I spent almost three years at KOLO working closely with the newsroom and promotions departments.

The station's community relations efforts connected me with Danielle Swift at R&R Partners at just the right time. I've been at R&R for three years, working on tourism, education, and utility accounts. Working in TV was the best possible background for my PR career.

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