IRVINE, CA: "One Day's Pay" - an effort promoted by the PR industry calling for people to set aside September 11 to support the charity or community organization of their choice - has gotten a "much bigger response than I expected," said David Paine, president of Paine PR, and director of the initiative.
The website, onedayspay.org, on which visitors can register to participate, has averaged 12,000 hits a week. Paine expects to have 12,000-15,000 confirmed pledges by September 11, 2002, of which he suspects one in five will actually participate.
Pledges have come from both individuals and groups from the PR industry, and others. Training seeing-eye dogs, working in soup kitchens, visiting family memorial plots, and sending care packages to local firehouses are among the ways people have pledged to spend the day.
Paine attributed the response to the unexpected media attention his creation has attracted. Newsday, CNNfn Market Call, and a number of AM radio networks have all interviewed Paine in recent weeks.
More than happy with the response to One Day's Pay in its first year, Paine has his sights set on 2003. "Now it's about finding out what we have to do to make it bigger next year," he said.