NEW YORK: Seven days before the first anniversary of September 11, New York City revealed a long-awaited public information campaign that provides a single source of news and information about Lower Manhattan - the area of New York City most affected by the terrorist attacks.
New York City Mayor Michael Bloomberg and New York Gov. George Pataki announced the plan at a city hall press conference last Wednesday.
Edelman and technology firm Company 39 are spearheading the effort, which is slated to go on indefinitely, and was recently allocated a $2 million budget.
The campaign focuses primarily on a website - lowermanhattan.info - that will aggregate information from various bodies including the Port Authority and the New York Police Department for area residents, workers, and tourists.
The site will include information on transportation, health, and rebuilding plans, as well as community assistance and outreach.
The funding for the project is being drawn from disaster-assistance funds provided by the Federal Emergency Management Agency, and is jointly administered by the Mayor's Office and the Lower Manhattan Development Corporation.
"This has been designed to provide information to everyone who has an interest in what's going on in Lower Manhattan," said deputy mayor for economic development and rebuilding Daniel Doctoroff, talking to PRWeek. "We think it will become an invaluable tool."
The website and campaign will be promoted through grassroots outreach and advertising. Palm cards and posters promoting the website were hand-distributed throughout the area in the days following the announcement.
The advertising campaign is expected to include outdoor and transit ads.
Other program components are expected to be publicized in coming weeks, including a monthly newsletter designed to target those without web access. There are also plans for an information packet for area workers and a communications outreach aimed at the neighboring Chinatown community.