SUNNYVALE, CA: McAfee.com is on a killer rampage, and wants everyone to know about it.
The security software firm introduced SpamKiller about six months ago, and is now upping the ante with a major media blitz.
"Spam has become an incredible nuisance all around the world," says Shawn Wolfe, director of marketing and communications at McAfee.com. "And it has become a catalyst for issues such as identity theft and privacy. Twenty-five percent of the e-mail we receive is spam, and it's only going to get worse."
As issues regarding identity theft and privacy make headlines and are the subject of heated debate in the government, McAfee.com is reaching out to the mainstream media.
The company won kudos among the technology and trade press when it first introduced SpamKiller, with PCWorld and CNET naming the software best in class, said Arthur Germain, senior director at McAfee.com's PR agency, Neale-May & Partners. Now McAfee.com will take its killer instinct mainstream.
Last week, the company conducted a satellite media tour with top executives, explaining the spam plague to television stations in more than 50 markets.
The broadcast outreach followed interviews with newspapers and business magazines.
Going beyond the tech and trade press to the mainstream media is vital, said Wolfe, because "this will hit millions and millions of people around North America. That is where our success lies."
He continued, "PR is more effective. We can explain better what the product does than we can with a print ad."