Forget all the rumors you've heard about Martha Stewart's mean streak.
The person whose nose you really don't want to get up is John Small.
Hell hath no fury like a Martha devotee scorned, and Small believes Stewart is the focus of a sexist witch-hunt. He has channeled his fury into SaveMartha.com, where her fans can read about the wicked antics of politicians hounding her, follow the daily news reports, and, of course, pick up a recipe for a scrumptious lemon blueberry tart.
Small's site has attracted its own news coverage, albeit not as overwhelming as Stewart's. But it has been more positive. Stories have appeared in USA Today, the LA Times, and on CNET, where Smart said, "It's time to stop this unnecessary investigation of Martha Stewart."
And this tempest in a hand-painted teacup has been a boon to SaveMartha.com.
Small told the LA Times that his site has had more than 2 million hits and is quickly selling "Save Martha" T-shirts, chef's hats, and aprons.
One of the more intriguing and handy items for sale is the Save Martha Voodoo doll. "Now you can do your sewing and help Save Martha all at the same time," declares the website. "Whenever you see a bad news story about Martha, pull out this Voodoo Doll and give it a little stick in all the right places. Hot spots for black pins on the doll include 'IRS Audit' and 'SEC Investigation.' Works great on The New York Times, author Christopher Byron, and Congressman Billy Tauzin too."
Will this help polish Stewart's image like so much tarnished antique silver? Small can hope.
"A lot of people are seeing the basic unfairness in what's happening," Small told USA Today. "They say Martha the person may have done something wrong, but we love her sheets."
And that's a good thing.