MELBOURNE, AUSTRALIA: Edelman has expanded its network in Australia to include an office in Melbourne, a move the agency is framing as a contrarian investment in a market that recently scared off competitors.
"We feel the time is right because a lot of the multinational consultancies are scaling back or leaving the Melbourne market," said Alan Vander Molen, Edelman's Asia-Pacific president. "We want to take advantage of the void in world-class consulting in the market."
David McCarthy has been appointed MD for the new office. McCarthy's mandate is to build a corporate practice in Melbourne, and extend Edelman's healthcare capability from its base in Sydney.
Edelman says that despite some soft pockets in the Australian economy, healthcare is one of Australian PR's revenue locomotives.
McCarthy joins Edelman from Telstra. He also spent 16 years with Burson-Marsteller, most recently as chairman of its Asia-Pacific healthcare practice.