Bauer Publishing makes mark on Hollywood with US launch of InTouch

LOS ANGELES: Scoot over, People. InTouch is in town.

LOS ANGELES: Scoot over, People. InTouch is in town.

Bauer Publishing USA is launching the first new entertainment magazine to debut in the US in over a decade. Titled InTouch, the weekly is aimed at readers in their 20s and 30s, and will cover a "breadth of information with speed and brevity in categories that fit today's 'infotainment'-seeking culture," said Bauer president Hubert Boehle.

InTouch, which hits stands in November, will compete most directly with People and US Weekly, according to a Bauer spokesperson.

Along with Hollywood happenings, the magazine will offer true-life stories, lifestyle information, and "timely news."

Stephen LeGrice, executive editor of InTouch, gives this advice on potential pitches: "We are interested in everything that interests the modern woman - beauty, health, stress, travel, home - all with a strong celebrity slant.

Any time there's a celebrity endorsing a product, book, video, etc., we'll be interested."

The magazine is said to be based on the UK's irreverent Heat, which built its reputation as a book that doesn't coddle celebrities, but a Bauer spokesperson denies the comparison and calls InTouch a "very different editorial product."

Richard Spencer is the editor-in-chief of the new publication. Spencer has been with Bauer for 10 years, and was EIC of Soap Opera Update. He also created teen publication J-14, and helped with pre-teen title M.

The magazine is still in the process of hiring staff, but former Daily Mail entertainment writer Nadia Cohen has reportedly signed on as a senior writer.

InTouch is based in Englewood Cliffs, NJ.

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