LOS ANGELES: Fleishman-Hillard has won a $3 million contract from the nation's largest municipally owned utility, the Los Angeles Department of Water and Power (DWP).
Fleishman's LA office won the one-year contract after an RFP that was narrowed down to four finalists, including The Phelps Group, Edelman Worldwide and Burson-Marsteller. The contract will focus on general internal and external communications for the agency.
"There are myriad issues that surround water and power in California," said Fleishman LA GM Doug Dowie. "The contract involves communications with customers, legislators, and other important audiences."
The DWP is currently under scrutiny for possibly mishandling energy transactions during California's recent spate of blackouts. The DWP's PR practices also came under scrutiny earlier this year when LA's controller called for the cancellation of a $2.4 million PR contract until her agency could complete an audit of the DWP's conservation programs. That contract was awarded to Lee Andrews Group (LAG) in June. LAG previously worked for the DWP as a subcontractor of Fleishman, but bid separately for the work when its portion of the overall contract was offered as a separate RFP.
LAG retained the contract despite the controversy.
Fleishman will work with numerous minority- and women-owned subcontractors.