WASHINGTON: The National Black Public Relations Society (NBPRS) is joining with the Public Relations Society of America (PRSA) to wage a nationwide effort encouraging diversity in the industry.
PRSA president Joann Killeen announced the campaign at the fourth annual NBPRS conference and job fair, held in Washington last week.
Killeen will team up with Ofield Dukes, president and founder of the NBPRS, in promoting greater cooperation between local chapters of the PRSA and a variety of organizations throughout the country representing minority PR practitioners. The ultimate goal is to foster opportunities for African Americans and other minority groups in the industry.
"We're making history by the launch of PRSA's national program to open more doors of opportunity for African Americans, Hispanics, and other minorities in the field of public relations," said Dukes.