NEW YORK: Weber Shandwick Worldwide has named Andy Polansky to the new post of president of North American operations.
He had been head of the continent's Eastern and Central regions, but now adds the Western territories to his portfolio.
Previously, Tom Tardio, CEO of WSW's Rogers & Cowan, oversaw West Coast operations. He will now focus solely on that shop's entertainment practice, which WSW said remains a key growth area. Both men will still report to CEO Harris Diamond.
"We want to create a streamlined structure," said Polansky, "and have our key people concentrating on their strengths."
WSW divisions specializing in public affairs, advocacy advertising, entertainment, and government relations will also continue reporting directly to Diamond.
Gail Heiman was promoted to head of WSW's New York office, a role Polansky is giving up. She will also remain co-president of the consumer marketing practice. Her accounts include Arm & Hammer Baking Soda and Dunkin' Donuts.
Polansky comes from the BSMG side of the 2001 BSMG-Weber Shandwick merger, and has been at the company for 19 years. WSW is the largest PR firm in terms of revenue, according to PRWeek's annual rankings.