DENVER: The Colorado Coroners Association has taken on PR help in its effort to help pass a state referendum requiring training and certification guidelines for coroners in the state.
GD&A Advertising and Public Relations is working on the campaign. Last year, the agency helped the association secure passage of another measure that saw the state legislature set salary guidelines for coroners, who are paid by the 64 counties in the state. Coroner is an elected post in Colorado, and anyone can run for the office.
The association has established its own training program for coroners.
Coroners or their deputies in 47 of the state's counties have taken the training, according to Marya Kokaska, PR supervisor at GD&A. The association wants training mandated by the state. Voters will decide the issue in November.
Some county officials oppose the measure because of the cost they would incur, Kokaska said.
The agency has encouraged association members to speak at county fairs and other gatherings. It has also been setting up meetings between association officials and media executives across the state. One Denver-based television station has already endorsed the referendum, as has an all-news radio station, Kokaska said.