Is CNN trippin'? It's audience share illin', and with Fox News all up in its grill, it was reported last week that the network would adopt hip-hop lingo in its programs to help engage its increasingly youthful audience.
The predictable deluge of parody news scripts followed from other news outlets. Typically, The Washington Post imagined Wolf Blitzer saying gravely, "President Bush was representin' today. He told Congress he would deploy US military might to bust a cap in Saddam..."
It was a great story. Unfortunately, it wasn't true.
Seems somebody leaked the New York Daily News an internal e-mail from a ticker supervisor to ticker and dekko (on-screen side panel) writers, advising them that they had found an online dictionary to hip-hop slang that might come in handy for deciphering intern-speak and the mystifying cultural references of the under 35-set.
"This does not affect on-screen language," a bemused spokeswoman said.
"It wasn't a memo or a policy directive."
It appears as if those other news outlets are just playa-haters catching the vapors and sweatin' CNN.
The moral of the story? Don't believe the hype, yo.