ANALYSIS: PR pros must bring more value to the issue of corporate governance to have an impact

Corporate governance is probably the number-one issue on the agenda for most CEOs today, so it's not surprising that PR firms are looking to cash in, forming specialist practices designed to help companies enhance the credibility of their governance efforts. Equally unsurprising is the reaction of business experts, many of whom believe PR firms are over-reaching.

by PAUL HOLMES

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