LOS ANGELES: Fox has promoted two key communications executives to marketing roles in its television and film divisions.
Jeffrey Godsick, formerly EVP of publicity and promotions for 20th Century Fox, has been named EVP of marketing for the film studio. Godsick will continue to oversee domestic publicity and promotion for movie releases, along with corporate communications and internet promotions.
He will take on additional responsibilities with national promotional tie-ins, and play a larger role in the overall marketing department.
Godsick won praise last year for his work promoting Moulin Rouge, the controversial musical starring Nicole Kidman and Ewan McGregor. The relentless marketing campaign for that film helped it earn both box-office success and Oscar nominations.
"Just as we tried to reinvent the modern musical with Moulin Rouge, Jeffrey and his team at Fox reinvented publicity and promotional campaigns with his always-innovative and tireless work on the film. His passion and creativity were integral to the film's success," said Moulin director Baz Lurhmann.
Before joining Fox in 1996, Godsick was an EVP with entertainment PR firm Rogers & Cowan.
Fox last week also announced the promotion of Steven Melnick, head of communications at 20th Century Fox TV, to the newly created post of SVP of marketing. In addition to overseeing the PR department, which handles shows such as the new David E. Kelly series Girl's Club, Melnick will control the marketing and research departments.