EDITORIAL: Guesswork isn't good enough when it comes to the disparity between Harris' survey and reality

A front-page story on the results of the Harris/Impulse Research PR Client Survey appeared in this magazine's September 30 issue. The most compelling data from the study was a reported 21% increase in the average PR budget in 2002. That figure, and the implication behind it, was directly at odds with my own introductory editorial, where I cited the continuing contraction of budgets as an enduring source of problems for PR firms.