LOS ANGELES: William Morris Agency (WMA), one of Hollywood's top literary and talent brokers, has hired Chris Petrikin to head its corporate communications.
Petrikin will handle all media relations and public affairs for the company, which represents celebrities such as James Brown as well as corporate clients such as General Motors. His title will be senior vice president.
The position marks Petrikin's first foray into PR. He comes to WMA from the Writer's Guild of America, where he was executive editor of the union's publications. Before that, Petrikin was an entertainment journalist for outlets including Variety.
PR head at a talent agency is considered one of the toughest jobs in entertainment PR, as they must deal with the egos of the agents whose business depends on their reputation and image.