NEW YORK: Ketchum has tapped Amy Losak, former vice president at Makovsky & Company, as VP, healthcare media director. Based in New York, Losak will also serve as a media counselor for Ketchum's San Francisco-based healthcare accounts.
Losak will share the title with Tami Di Piazza, who has the same duties in Ketchum's office in Washington, DC. She was appointed to that position less than a year ago.
"The intention of these newly created positions is to harness resources to form an agency-wide healthcare media-management network," explained David Catlett, partner and director of global healthcare for Ketchum.
Serving as a liaison for account teams developing media initiatives, Losak's job is to recommend the best approach.
Prior to her stint at Makovsky, Losak was with Porter Novelli for 15 years.