CHICAGO: United Airlines parent UAL has poached ChevronTexaco PR chief Rosemary Moore to head its 200-strong corporate affairs team.
Moore follows former ChevronTexaco CEO Glen Tilton, who left the company to join UAL as chief executive in August. She replaces John Kiker, who left UAL to become EVP of Edelman's New York corporate and public affairs business earlier that month.
Beginning today, she reports directly to Tilton and is responsible for overseeing media relations and internal communications. Moore will also oversee the customer relations team, which previously reported to SVP of sales and marketing Chris Bowers, and will look after the company's relationships with its PR firms, which include Fleishman-Hillard, Robinson Lerer & Montgomery, and Matha MacDonald.
"I like a challenge," said Moore, "and there are huge challenges facing the company and the industry."
UAL's United, the world's largest airline, has requested $1.8 billion in federal loan guarantees to prop up its flagging purse as it struggles to avoid filing for bankruptcy protection. Burdened by union-management strife and high labor costs, the airline recently announced a second round of cost-cutting moves, slashing 1,250 jobs, closing several reservation centers, and converting five locations to United Express, its short-haul brand. United has already cut its workforce 20% since 9/11.
Moore joined Texaco in 2000, heading PR through the company's merger with Chevron last year. Prior to her ChevronTexaco stint, Moore, who hails from the UK, worked for Seagram, moving from the company's London office to New York as VP, corporate communications.
ChevronTexaco has promoted VP of strategic planning Patricia Yarrington to replace Moore as VP, public and government affairs.