BRAMPTON, ONTARIO, CANADA: Nortel Networks has selected Magnet Communications to handle its corporate PR, and has kept Lois Paul & Partners as its product and technology AOR.
Magnet had been in the running with MS&L for the corporate work after Nortel decided to no longer use Fleishman-Hillard. John Strimas, VP of corporate relations and executive support at Nortel, declined to say why Nortel was making the change. Fleishman was part of the initial review that began earlier this year, but did not make it to the final round of the RFP.
Lois Paul has provided product PR for four years, and will continue to do so.
"They're doing a fine job," said Strimas of Lois Paul, which works with its parent company Fleishman's Dallas office on product PR. "They're very responsive, and very good with the media and trade press."
Magnet president Paul Jensen said, "We're delighted to be working with Nortel Networks to help them tell their corporate story."