WeWantWork, the band of unemployed white-collar job-seekers that has been taking its resumes to Manhattan's streets, concluded its drive last week and watched the clips flow in.
The group, which counts among its 40-odd members an evidently talented cadre of PR and marketing pros, netted coverage on CNN, NBC's Dateline, and the BBC. It also got ink in the New York Post, New York Newsday, the front page of The New York Times Job Market section, Crain's New York Business, and Time, among others.
At a rally in Times Square, WeWantWork deployed its vintage cab one last time, cranked tunes such as Carwash and Working Man Blues, and distributed flyers to pinstriped passers-by. The group also celebrated its first success with the hiring of one of its finance pros.
Last Call is pleased to note that it had a hand in bringing more good news to the group. Seems an old colleague of PR pro and Worktivist Lisa Rosevear spotted her in an October 7 article in this section. Rosevear soon got an interview with said colleague's new employer.
Meanwhile, she, along with member PR pros Gayle Snible, Theresa Champagne, and Tanya Bershadsky, remains jobless. Nonetheless, Rosevear is ecstatic over the campaign's results.
"Unemployed people have an image problem, just like any other client or product," she said. "We're viewed as sitting around watching TV and eating Doritos, when we're really just trying to get back on our feet."
No one can call these out-of-work PR pros slackers.