ATLANTA: Retailing giant Home Depot has hired a Washington, DC, public affairs veteran as its new director of public relations.
David Sandor, a founding member of DC-based Powell Tate, will now oversee worldwide media relations for Home Depot, its Expo Design stores, and 10 other smaller businesses.
Sandor will report to Richard Marshall, VP of communications and external affairs.
He decided to accept the job - and relocate to Atlanta - because of Home Depot's positive reputation and because of the challenge of working with a major retailer. "It gives you a tremendous opportunity to flex your PR muscles," Sandor said.
Sandor's previous brand-building experience includes serving as VP of corporate relations at Visa USA and as a VP of corporate communications for Associates First Capital Corporation until its acquisition by CitiGroup in 2000. He's also worked for Hill & Knowlton and Carl Byoir & Associates, and was involved in the 1988 Bush Presidential campaign.
His hiring is the second major communications appointment by Home Depot in the past two weeks. John Costello, former chief global marketing officer for Yahoo!, joined the chain as its chief marketing officer on October 18.
PR doesn't report to Costello, but Sandor expects PR to work closely with marketing.
Home Depot works with a variety of PR agencies, including Ketchum, Edelman, and local shops. That is unlikely to change, Sandor said.