Goldman creates new post to direct executive comms

NEW YORK: Goldman Sachs has created a new communications post that will be focused on executive communications and corporate messaging. Kathleen Baum, who is currently the investment banking behemoth's director of media relations for the Americas, will become director of executive communication at the start of 2003.

NEW YORK: Goldman Sachs has created a new communications post that will be focused on executive communications and corporate messaging. Kathleen Baum, who is currently the investment banking behemoth's director of media relations for the Americas, will become director of executive communication at the start of 2003.

Baum's responsibilities will include speechwriting and message development.

According to an internal Goldman memo, the newly created post "reflects the importance the firm places on taking the lead in addressing the critical issues facing us and our industry today."

Goldman, along with its Wall Street counterparts, is treading through a sensitive period as the media and regulators continue to question many of the largest firms' business practices during the stock-market bubble of the late 1990s. Goldman has fared better than its rivals, however.

Peter Rose, Goldman's media relations chief in Asia who is currently based in Hong Kong, will replace Baum as head of media for the Americas. Eddie Naylor, who works in the Hong Kong office, will replace Rose.

Goldman did not return PRWeek's calls about the move by press time.

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