THOUGHT LEADER: A measurement firm should be part of a company's cadre of outside PR help

Many of you have been there - a communicator afloat in a sea of engineers. It is an ongoing battle against the tide to bridge communications gaps and show the benefit of PR to leadership that doubts the value of the services you provide. Factor in the current economic storm, and PR pros need real solutions to help them stay afloat and reach their strategic destinations, especially with budgets under great scrutiny. In short, they must establish a beachhead of PR credibility in an organization dominated by a technology mindset.