TALES FROM TINSELTOWN: When ad folks take over a trailer, publicists are left out in the cold

We publicists like to think the most important marketing aspect of a feature-film release is the publicity campaign. It isn't. When it comes to convincing people to see a movie, nothing is more important than the "coming attraction." The "trailer," as it's known in the business.

by LAWRENCE MITCHELL GARRISON, a Los Angeles-based freelance publicist and writer

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