AUSTIN, TX: Tuerff-Davis EnviroMedia has helped the Western Governors' Association (WGA) redesign and relaunch a website to help businesses along the US-Mexico border save energy and reduce emissions.
The site, www.borderenergy. org, provides energy conservation information targeting "maquiladora" assembly factories and other businesses. WGA air-quality specialist Rich Halvey said the organization considered a few other firms before selecting EnviroMedia to make the year-old site more user-friendly. Greater interactivity enables online energy audits and forums that link border business executives with vendors, contractors, and financing for energy-efficiency projects.
The Environmental Protection Agency (EPA) has classified some border cities, includ- ing El Paso, TX, as air quality "non-attainment" areas.
Pollution drifting over the border from Mexico can make reaching EPA clean-air goals more difficult. "While there may be a line on the ground, the air doesn't recognize any American boundaries," Halvey explained.
"Pollution goes both ways." Population and industrial growth along the border may outpace the ability to build new electric generation capacity as well, which would require the use of renewable resources and efficiency measures, Halvey added.
The website emphasizes the money savings possible through energy conservation, and touts itself as "where business and the environment come together." Its supporters include the EPA, Mexican environmental agency Comision Nacional para el Ahorro de Energia, along with various border-state government agencies.
EnviroMedia began to publicize the newly redesigned site late last month at the Border Energy Forum held in Saltillo, Mexico. The hotel hosting the conference undertook an energy audit, and implemented conservation measures that EnviroMedia could show off to reporters, said media relations coordinator Andy Fouche. Media relations efforts focused on several border cities, such as Tijuana/San Diego, and Juarez/ El Paso.