WASHINGTON: Dittus Communications emerged as the tech industry's choice last week to lead the fight against Hollywood and its continuing campaign to pre-empt internet movie swapping.
The Business Software Alliance (BSA), in conjunction with a handful of like-minded tech groups, will pay the independent DC-based shop $1 million over the next six months to build a coalition and launch a public education drive. The primary target is the Hollings Bill, legislation largely attributable to aggressive lobbying on behalf of movie studios and the Motion Picture Association of America.
The bill seeks to cripple technology that allows for internet file-swapping by mandating the inclusion of copyright-protection software in any such device.
"This is such an important issue to the tech industry," said agency founder Gloria Dittus, adding that the push will educate both lawmakers and the public about alternative ways of preventing the practice without resorting to legislation.
Hollywood has already spent millions lobbying on the issue.