Ogilvy unit pulls in space station's PR

BRUSSELS: Ogilvy Brand Relations has won the ?600,000 ($952,000) PR and branding campaign for the International Space Station (ISS).

BRUSSELS: Ogilvy Brand Relations has won the ?600,000 ($952,000) PR and branding campaign for the International Space Station (ISS).

The European Space Agency (ESA), which jointly leads the tender with its Canadian counterpart, said Ogilvy would help the ESA develop the station's brand image, design a communications strategy, and provide communications support on a 12-month rolling contract. The program will mainly target the R&D community.

The ESA hopes the improved space station and associated comms program will drive the creation of a new market for space-based R&D. Ideas being considered by the ESA to maximize commercial potential include sponsorship, product placement, and space tourism.

Ogilvy Brand Relations is made up of three Ogilvy divisions based in Brussels - Ogilvy Health and Medical, O&M, and Ogilvy Public Relations - formed specially for the bid.

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