NEW YORK: DealerTrack, a technology services company that enables finance transactions between automobile dealers and lenders, has selected CooperKatz & Company as its PR agency. CooperKatz will execute an integrated communications program to build the company's brand and increase dealer-lender usage volume on its web-based platform.
NEWS IN BRIEF: DealerTrack selects CooperKatz
NEW YORK: DealerTrack, a technology services company that enables finance transactions between automobile dealers and lenders, has selected CooperKatz & Company as its PR agency. CooperKatz will execute an integrated communications program to build the company's brand and increase dealer-lender usage volume on its web-based platform.
