EDITORIAL: Now that PR's hit the media big time, it must help put an end to 'spin-doctor' references

PRWeek reporters get as excited as anyone when an article about the PR industry appears in The Wall Street Journal. But at the risk of sounding churlish, we must point out when they get it wrong. While last week's piece about PR firms getting business from the companies seeking CSR counsel was accurate, it still saw fit to revive outdated terminology to describe the industry - specifically "spin-doctoring."