NEW YORK: PR Newswire (PRN) has been named the exclusive reseller of news distribution through Pathfire's Digital Media Gateway (DMG) - the direct digital delivery of VNRs onto desktops in newsrooms. It is a going-forward agreement that will not affect Pathfire's existing relationships with News Broadcast Network, DWJ Television, and West Glen Communications.
Under the partnership, any producer of video content that wants to distribute its material through the DMG technology will have to do so through PRN.
"Aggregating all content to a single point of entry will benefit end users," explained Jim McCallum, VP of broadcast for Pathfire. "It significantly cuts down on the time reporters spend searching through materials on the DMG."
Video content distributed through PRN will appear in the same interface as PRN's traditional commercial newswire content, essentially making it possible for a reporter to pull together an entire story directly from his or her desktop.
Preview-quality video will also be archived on the company's media-only website, PR Newswire for Journalists. Previously, outdated content was discarded because of limited server space at news stations.
Tim Bahr, president of MultiVu, PRN's production company, said partnering with Pathfire falls within PRN's strategy of gravitating toward enhanced multimedia capabilities. "This is the first platform that allows us to bundle all assets of a client, and make it available at the media's fingertips," said Bahr.
The service is available immediately for existing MultiVu clients, and will be launched officially in the first quarter of 2003.