SAN FRANCISCO: The string of recent corporate scandals has elevated litigation PR to a new level of acceptance and use among lawyers and their clients, according to an industry expert.
"It's been a coming of age," said APCO Worldwide director of litigation communication Kent Jarrell. "For people who have been doing this for a while, there is a lot of business. It's a growth industry."
Jarrell's comments came during a workshop with APCO SVP of litigation communications Maggie Brown at the PRSA conference. Brown also pointed out that there is a current trend toward criminal prosecution in corporate litigation, which increases the complexity of public communications.
"Every case we go into now, we're thinking criminal because we have to," added Jarrell.
