Litigation PR gets a boost in time of corporate scandal

SAN FRANCISCO: The string of recent corporate scandals has elevated litigation PR to a new level of acceptance and use among lawyers and their clients, according to an industry expert.

SAN FRANCISCO: The string of recent corporate scandals has elevated litigation PR to a new level of acceptance and use among lawyers and their clients, according to an industry expert.

"It's been a coming of age," said APCO Worldwide director of litigation communication Kent Jarrell. "For people who have been doing this for a while, there is a lot of business. It's a growth industry."

Jarrell's comments came during a workshop with APCO SVP of litigation communications Maggie Brown at the PRSA conference. Brown also pointed out that there is a current trend toward criminal prosecution in corporate litigation, which increases the complexity of public communications.

"Every case we go into now, we're thinking criminal because we have to," added Jarrell.

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