WASHINGTON: The National Retirement Planning Coalition (NRPC) has launched a national campaign urging baby boomers to take their approaching retirement more seriously.
Former Senator Bob Dole has signed on as the coalition's honorary chairperson and spokesman. Walt & Company, a Santa Clara, CA-based firm, has been retained to lead the campaign.
"There is a crisis in this country today regarding a lack of planning for everyone, but especially for the baby-boomer generation, which is moving pretty quickly toward retirement and not doing the kind of planning that needs to be done," explained Bob Walt, Walt & Company president.
The campaign will focus not just on asset accumulation, but lifestyle, income distribution, and healthcare concerns.
NRPC members are prominent financial-industry and advocacy organizations, including the Actuarial Foundation, and the National Association for Variable Annuities.
To kick off the campaign, the NRPC declared November 18-22 National Retirement Planning Week, and sent Dole on a nationwide media tour that included appearances on the Today show, CNBC's Power Lunch, and Fox and Friends.
Much of the campaign over the next year will consist of local seminars and more targeted media outreach involving Dole.