BOOK REVIEW: A true perspective on the world of PR

Title: Public Relations Cases: International Perspectives Authors: Danny Moss and Barbara DeSanto, eds. Publisher: Routledge Publishing, London, 2002; 268 pages Reviewed by: William C. Adams, Associate Professor, Florida International University

Title: Public Relations Cases: International Perspectives Authors: Danny Moss and Barbara DeSanto, eds. Publisher: Routledge Publishing, London, 2002; 268 pages Reviewed by: William C. Adams, Associate Professor, Florida International University

Public Relations Cases: International Perspectives is one of the first texts with a solid international mix of timely PR case studies, as well as global chapter contributors from education and professional practice alike. It's a welcome companion to the mainly US-based classic and contemporary cases in most texts, and it targets working pros, as well as educators. The book covers corporate identity change and management, global reputation and crisis management, PR support for worldwide branding and marketing, internal communication for global mergers and b-to-b communications. Case studies feature PriceWaterhouseCoopers, Shell Oil, and the State of Florida, among others. All are timely entries, though the book was done before 9/11, the escalating Middle East turmoil, business' present "crisis of confidence," and the stock market dive. Perhaps an edition focused on these issues is in order.

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