THOUGHT LEADER: In times of crisis, the best defense is a good offense

Communicating in these difficult times can be thought of like a title fight. First you need to be able to defend and deflect. Then you need to counter-punch. Finally, in order to win, you need to attack. But for a lot of companies in today's skeptical and challenging business environment, communicating probably feels more like a barroom brawl, where you must duck and block, defend more than attack, and not know where the next hit is coming from.