TOY BOX: You won't get taken to the cleaners

If you lose tickets like I do, you know what a boring time-waster a visit to the dry cleaners can be. But now you can skip such pedestrian trips, thanks to Whirlpool's Personal Valet. It wipes, mists, and dry cleans your clothes in the privacy of your home - provided, that is, your home has the space. The Personal Valet is nearly big enough to double as a walk-in closet. Apartment-dwellers take heed - we're talking Friends-size proportions, here.

If you lose tickets like I do, you know what a boring time-waster a visit to the dry cleaners can be. But now you can skip such pedestrian trips, thanks to Whirlpool's Personal Valet. It wipes, mists, and dry cleans your clothes in the privacy of your home - provided, that is, your home has the space. The Personal Valet is nearly big enough to double as a walk-in closet. Apartment-dwellers take heed - we're talking Friends-size proportions, here.

That said, Personal Valet is love at first sight. Its clean-lined, crisp design justifies the bulky frame. It's Presiva-brand rinse is said to be environmentally friendly, and doesn't exude that toxic smell that industrial dry-cleaning chemicals give off. On the down side, with its four models ranging from $800 to $1200, Personal Valet comes with a price sticker to match its ample proportions. But while it could find tough competition on the corner of every other city block, it's ideally suited for denizens of suburbs and exurbs who don't need an extra hassle added to their Homeric commutes.
  • Any questions? Write us at toybox@rlmPR.com
    Price From $800 to $1200
    Specs 3' x 1' x 5'
    Cool Factor Not really, but decadent, yes. And really, 
    who cares when you can dry clean your duds without leaving
    the comfort of your own home
  • Richard Laermer is CEO of RLM PR, and author of Full Frontal PR, out in January.

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