SANTA CLARA, CA: Network Associates has tapped Porter Novelli to handle PR for its consumer division, McAfee Security. PN has worked with Network Associates for almost six years.
Nearly three years ago, when McAfee spun out of Network Associates to become a separate business known as McAfee.com, Neale-May & Partners was hired to handle PR for the new company. But now that Network Associates has brought McAfee.com back in, PN will once again offer PR to the entire company.
Along with PN and Neale-May, Edelman and Ogilvy Public Relations Worldwide were also part of the RFP.
While Neale-May's work for McAfee.com was "excellent," PN makes its relationship with Network Associates a partnership, said Jennifer Keavney, VP of corporate communications.
"They've been a great partner," she said. "They approach everything with an amazing service level. Everyone did a terrific job. It was a difficult decision."
"Our account team did a fantastic job," said Neale-May president Donovan Neale-May. "We feel we delivered exceptional results. We're grateful for the relationship we had with McAfee.com, and we're already in discussions with other firms in the (security software) sector."