Cheval hires McGill to promote show's three-year US tour

DALLAS: McGill Associates has been named agency of record for Cheval, a touring theater production from the former creative director of the world-famous Cirque du Soleil.

DALLAS: McGill Associates has been named agency of record for Cheval, a touring theater production from the former creative director of the world-famous Cirque du Soleil.

Cheval is an equestrian-based show that features 30 horses performing with acrobats, actors, musicians, dancers, and trainers in a circus-style ring. The show combines the type of acrobatics typical to Cirque du Soleil, with nimble horsemanship.

Cheval is currently on a three-year US tour, and will next play in Las Vegas and San Francisco.

McGill is charged with handling national media for the show, as well as overseeing efforts of PR firms in local markets. The agency will also focus on raising media and consumer awareness of the show, and creating press opportunities for cast members on a national level.

McGill landed the account after serving as the local agency during the show's Dallas run.

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