NEWS BRIEFS: MediaMap launches Performa

WATERTOWN, MA: MediaMap has launched Performa, a web-based application that allows companies to manage media relationships, distribute messages, and measure the results of their activities. Built on Siebel's customer-relations management platform, the application offers communications agencies and their clients a way to manage day-to-day activities in real time.

WATERTOWN, MA: MediaMap has launched Performa, a web-based application that allows companies to manage media relationships, distribute messages, and measure the results of their activities. Built on Siebel's customer-relations management platform, the application offers communications agencies and their clients a way to manage day-to-day activities in real time.

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