WASHINGTON: Direct Impact, Burson-Marsteller's grassroots campaign agency, welcomed Craig Veith as its new CEO last week and made chairmen of its two founding partners.
Veith, a former communications director for the National Republican Congressional Committee, was most recently the chairman of Burson's US media practice.
While at Burson, he worked with Monsanto and Bethlehem Steel, among other major clients.
"My public-affairs experience, my media experience, and my political experience make me the perfect fit to take Direct Impact to the next level," Veith said.
Founding partners John Brady and Tom Herrity have repositioned themselves as advisory chairmen. Veith said they will remain intimately involved with the day-to-day functioning of the firm while pursuing "other business interests." The agency was launched in 1988, and was bought by Burson in 1999.
Earlier this month, Michael Tucker, VP, client relations, and Curtis Robinson, VP, media relations, became partners at Qorvis Communications, where they will augment that firm's grassroots offerings (see December 9 story at prweek.com).