SACRAMENTO: The Sacramento Hispanic Chamber of Commerce has hired BP Cubed as its first agency of record.
One of the largest Hispanic business organizations in the state, the chamber represents more than 1,000 Latino companies and individuals.
"It's time to become better organized and effective in getting our message out on the activities, programs, and services we provide," said E. Dennis Trinidad, president and CEO of the chamber of commerce.
BP Cubed's main focus will be on establishing the organization as a media source for Latino matters, economic policy, and other issues affecting the region.
The agency will also promote chamber activities and programs, as well as offering members media training and communications workshops.
BP Cubed was founded last January, and initially focused on healthcare clients.