COLUMBUS, OH: Industry veteran Bill Patterson last week announced the formation of Reputation Management Associates. The new firm will specialize in reputation management issues, including media relations consulting, media response training, crisis communications and speechwriting.
According to Patterson, the firm is designed to assist business executives who are not prepared to handle the sophistication of today's fast-paced news gathering outlets.
'There are many companies and organizations that want a specialist in communicating with the media,' he said. 'We are going to concentrate on helping these people better prepare for media interaction, as well as improving their skills in the area of public speaking.'
Prior to the formation of the firm, Patterson served for 15 years as VP of HMS Partners. There, he specialized in verbal communications and founded the firm's reputation management division. Prior to this, he was news director at WTVN Radio for 22 years.
His son, Patrick, will join the company as VP and CFO.