NEW YORK: Rowland Worldwide this week added Canadian, Chinese and Indian agencies to its existing global network of 46 offices.
Mark Weiss, president and CEO of the Saatchi & Saatchi-owned agency, stressed that all the agencies were 'affiliates' rather than full acquisitions.
Toronto-based Argyle Rowland Worldwide was the first agency to be signed up to the global network at the beginning of last week. 'Canada is an important global market and we are delighted to be able to offer our clients that access,' said Weiss.
Ray Argyle, CEO of the Canadian agency, said he thought this deal could set a precedent for Canadian PR firms who wish to have access to an 'international knowledge base and a global reach'.
To strengthen its presence in China, Rowland signed a deal with Beijing-based H-Line Public Relations Corporation. Founded in 1994, H-Line is a full service agency that maintains 40 staff across six cities. It will support Rowland's wholly owned offices in Shanghai, Beijing and Hong Kong.
The signing of a deal with Powercom Public Relations signified Rowland's intention to access the relatively untapped market for PR services in the Indian sub-continent.
The deal comes during a period of development within Indian PR and media, and gives Rowland a presence in eight of India's major cities.