LONDON: Financial PR expert Kirsty Macmaster, a founding partner of investor relations agency Frew Macmaster, has joined Edelman Worldwide to head its European financial PR business. Macmaster's appointment signals Edelman's intention to grow its UK and European PR practice. 'We want to move from servicing global clients in the UK to serving UK clients globally,' said Macmaster. She replaces Andrew Dewar, currently president of Edelman Financial Worldwide. Dewar is moving to Paris to oversee the agency's 22-strong Europe, Middle East and African affiliate network and to build the PR unit in France.