BOSTON: Lycos has selected Schwartz Communications, Inc. to handle PR for its WhoWhere division. WhoWhere is a people-finding site that includes directory services, MailCity e-mail and personal homepages. Before it was acquired by Lycos in August, WhoWhere, Inc. used Technology Solutions, Inc. as its PR agency. Schwartz also handles PR for several other divisions of Lycos, including Lycos.com, which it won in July. By selecting Schwartz, Lycos is able to consolidate its properties under one bi-coastal PR firm.
The WhoWhere account will be serviced out of Schwartz's San Francisco office.