To regulate or not to regulate is the question UK financial PR pros are currently debating

A split in the ranks of the financial PR industry has emerged in the UK. The Financial Services Authority, the body recently formed to act as London's watchdog, has called for comments on a proposed code of marketing conduct. Among those to respond were the Institute of Public Relation's City and Financial Group. Having failed to gain a consensus among its members, it was unable to press for specific regulation of financial PR practitioners, and had to be content with opening 'the door for further discussion on more specific regulation of the business.'

by Kate Nicholas

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