WASHINGTON DC: The acquisition by The Earle Palmer Brown Cos. of Henry J. Kaufman & Associates will be completed in January, when the two sets of employees are merged at a new HQ in Bethesda, MD.
While the merger will be 'physically consummated' in early 1999, stated Phil Armstrong, president of Kaufman PR, 'we're already there in terms of sharing business and new business ideas.'
He said the firm is operating as a national public relations agency with offices in New York City; Washington, DC; Philadelphia; Greenwich, CT; and an affiliate in Orlando, FL - Yesawich, Pepperdine & Brown.
Currently, the public relations component of Earle Palmer Brown has approximately 70 employees and billings in the range of $15-$16 million.
One challenge in merging the two operations is to maintain the Kaufman name in the Washington DC area, Armstrong stated. Kaufman is 'the grand old name' in the nation's capitol, he said.
The company was founded in 1929 by the late Henry J. Kaufman and, for many years, was the premier marketing agency in the Washington, DC, area.
Equally, EPB, founded by Earle Palmer Brown in 1951, also was the area's premier agency.
Earlier this year, EPB/ Washington merged with Kaufman, and Kaufman's Michael Carberry headed the combined operation.
'Both (names) are very valuable brands' in the Washington DC area, added Armstrong.